speaking test part ii 　　1. customer relations: the importance of making customers feel valued 　　2. company growth: the importance to a company of controlling expansion 　　3. marketing: how to ensure that agents maintain a high level of effectiveness when representing a company 　　4. time management: the importance of planning work time effectively 　　5. project development: how to ensure inter-departmental co-operation on new projects 　　6. purchasing: how to evaluate and select new products 　　7. personnel management: the importance to a company of having well motivated staff 　　8. strategic planning: how to decide whether to purchase or rent company premises 　　9. sales: how to ensure that price levels for new products are set appropriately 　　10. communication skills: the importance of foreign language training for selected employees 　　11. advertising: how to select a suitable agency to handle a company’s advertising 　　12. finance: how to decide whether to float a company on the stock-market 　　13. marketing: the importance to a company of offering its products on the world-wide web 　　14. staff training: how to evaluate the effectiveness of company training programmes 　　15. company growth: how to decide when it is the right time for a business to expand 　　16. public relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 　　17. recruitment: how to ensure that the best candidate for a post is selected 　　18. information management: how to analyse and make effective use of information 　　19. sales: the importance of brand image in ensuring that products or services sell well 　　20. technology: the importance to a company of keeping up-to-date with internet developments 　　21. quality control: how to ensure that a company consistently maintains quality control standards 　　22. product promotion: how to make effective use of the media when promoting a new product or service