以下是整理的《英語(yǔ)口語(yǔ)900句：購(gòu)物中的促銷易感性》，希望大家喜歡！
The psychology of discounting
打折心理
Something doesn’t add up
似乎有點(diǎn)不對(duì)勁
How marketers can take advantage of consumers’ innumeracy
營(yíng)銷人員如何利用數(shù)學(xué)盲消費(fèi)者
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick.
零售商若想慫恿顧客購(gòu)買某種產(chǎn)品，往往會(huì)打個(gè)折。一項(xiàng)即將發(fā)表在《市場(chǎng)營(yíng)消雜志》（the Journal of Marketing）上的新研究表明，零售商們忽略了一個(gè)竅門。
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are useless at fractions.
由明尼蘇達(dá)州大學(xué)卡爾森管理學(xué)院的阿克什勞（Akshay Rao）帶領(lǐng)的一個(gè)研究團(tuán)隊(duì)就消費(fèi)者對(duì)打折的態(tài)度進(jìn)行了研究。他們發(fā)現(xiàn)，與較低的價(jià)格相比，購(gòu)物者更喜歡獲取免費(fèi)贈(zèng)品。主要是因?yàn)橐簧婕胺謹(jǐn)?shù)計(jì)算，多數(shù)人的腦子都轉(zhuǎn)不過來。
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount (even after all other effects, such as a desire to stockpile, were controlled for).
例如，消費(fèi)者往往很難意識(shí)到加量50%與打六七折其實(shí)是等價(jià)的。他們大多認(rèn)為前者更劃算。在一項(xiàng)實(shí)驗(yàn)中，研究人員以優(yōu)惠裝出售護(hù)手霜比打同等折扣多賣了73%（即使在其他影響，如顧客想多買一點(diǎn)，都被排除在外時(shí)也是如此）。
The psychology of discounting
打折心理
Something doesn’t add up
似乎有點(diǎn)不對(duì)勁
How marketers can take advantage of consumers’ innumeracy
營(yíng)銷人員如何利用數(shù)學(xué)盲消費(fèi)者
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick.
零售商若想慫恿顧客購(gòu)買某種產(chǎn)品，往往會(huì)打個(gè)折。一項(xiàng)即將發(fā)表在《市場(chǎng)營(yíng)消雜志》（the Journal of Marketing）上的新研究表明，零售商們忽略了一個(gè)竅門。
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are useless at fractions.
由明尼蘇達(dá)州大學(xué)卡爾森管理學(xué)院的阿克什勞（Akshay Rao）帶領(lǐng)的一個(gè)研究團(tuán)隊(duì)就消費(fèi)者對(duì)打折的態(tài)度進(jìn)行了研究。他們發(fā)現(xiàn)，與較低的價(jià)格相比，購(gòu)物者更喜歡獲取免費(fèi)贈(zèng)品。主要是因?yàn)橐簧婕胺謹(jǐn)?shù)計(jì)算，多數(shù)人的腦子都轉(zhuǎn)不過來。
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount (even after all other effects, such as a desire to stockpile, were controlled for).
例如，消費(fèi)者往往很難意識(shí)到加量50%與打六七折其實(shí)是等價(jià)的。他們大多認(rèn)為前者更劃算。在一項(xiàng)實(shí)驗(yàn)中，研究人員以優(yōu)惠裝出售護(hù)手霜比打同等折扣多賣了73%（即使在其他影響，如顧客想多買一點(diǎn)，都被排除在外時(shí)也是如此）。