【題目譯文】從第三段我們可以得出在美國公共關系業(yè)中雇員是 。
【答案解析】C。在第二段作者講到,英國人尤其變得更加老練和富有創(chuàng)造力,所以相對來說,美國人和歐洲同行比不那么老練。
Exercise 3
There seems never to have been a civilization without toys, but when and how they developed is unknown. They probably came about just to give children something to do.
In the ancient world, as is today, most boys played with some kinds of toys and most girls with another. In societies where social roles are rigidly determined, boys pattern their play after the activities of their fathers and girls after the tasks of their mothers. This is true because boys and girls are being prepared, even in play, to step into the roles and responsibilities of the adult world.
What is remarkable about the history of toys is not so much how they changed over the centuries but how much they have remained the same. The changes have been mostly in terms of craftsmanship, mechanics, and technology. It is the universality of toys with regard to their development in all parts of the world and their persistence to the present that is amazing. In Egypt, the Americas, China, Japan and among the Arctic(北極的)peoples, generally the same kinds of toys appeared. Variations depended on local customs and ways of life because toys imitate their surroundings. Nearly every civilization had dolls, little weapons, toy soldiers, tiny animals and vehicles.
Because toys can be generally regarded as a kind of art form, they have not been subject to technological leaps that characterize inventions for adult use. The progress from the wheel to the oxcart to the automobile is a direct line of ascent(進步). The progress from a rattle(撥浪鼓)used by a baby in 3000 BC to one used by an infant today, however, is not characterized by inventiveness. Each rattle is the product of the artistic tastes of the times and subject to the limitations of available materials.
Q: Which of the following is the author’s view on the historical development of toys?
A) The craftsmanship in toy-making has remained essentially unchanged.
B) Toys have remained basically the same all through the centuries.
C) The toy industry has witnessed great leaps in technology in recent years.
D) Toys are playing an increasingly important role in shaping a child’s character.
【題目譯文】關于玩具的歷史發(fā)展,作者的觀點是什么?
【答案解析】B。從第三段第一句話,“關于玩具的歷史,令人吃驚的并不是它們改變了多少,而是它們一直沒有改變”,可以推斷出“玩具在歷基本上保持不變”。
Exercise 4
Amtrak(美國鐵路客運公司)was experiencing a down-slowing in ridership(客運量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of travelling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
Q: It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that .
A) trains were not suitable for short distance passenger transportation
B) trains were not the fastest and most convenient form of transportation
C) trains were not as fast and convenient as they used to be
D) trains could not compete with planes in terms of luxury and convenience
【答案解析】C。在第二段作者講到,英國人尤其變得更加老練和富有創(chuàng)造力,所以相對來說,美國人和歐洲同行比不那么老練。
Exercise 3
There seems never to have been a civilization without toys, but when and how they developed is unknown. They probably came about just to give children something to do.
In the ancient world, as is today, most boys played with some kinds of toys and most girls with another. In societies where social roles are rigidly determined, boys pattern their play after the activities of their fathers and girls after the tasks of their mothers. This is true because boys and girls are being prepared, even in play, to step into the roles and responsibilities of the adult world.
What is remarkable about the history of toys is not so much how they changed over the centuries but how much they have remained the same. The changes have been mostly in terms of craftsmanship, mechanics, and technology. It is the universality of toys with regard to their development in all parts of the world and their persistence to the present that is amazing. In Egypt, the Americas, China, Japan and among the Arctic(北極的)peoples, generally the same kinds of toys appeared. Variations depended on local customs and ways of life because toys imitate their surroundings. Nearly every civilization had dolls, little weapons, toy soldiers, tiny animals and vehicles.
Because toys can be generally regarded as a kind of art form, they have not been subject to technological leaps that characterize inventions for adult use. The progress from the wheel to the oxcart to the automobile is a direct line of ascent(進步). The progress from a rattle(撥浪鼓)used by a baby in 3000 BC to one used by an infant today, however, is not characterized by inventiveness. Each rattle is the product of the artistic tastes of the times and subject to the limitations of available materials.
Q: Which of the following is the author’s view on the historical development of toys?
A) The craftsmanship in toy-making has remained essentially unchanged.
B) Toys have remained basically the same all through the centuries.
C) The toy industry has witnessed great leaps in technology in recent years.
D) Toys are playing an increasingly important role in shaping a child’s character.
【題目譯文】關于玩具的歷史發(fā)展,作者的觀點是什么?
【答案解析】B。從第三段第一句話,“關于玩具的歷史,令人吃驚的并不是它們改變了多少,而是它們一直沒有改變”,可以推斷出“玩具在歷基本上保持不變”。
Exercise 4
Amtrak(美國鐵路客運公司)was experiencing a down-slowing in ridership(客運量)along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of travelling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
Q: It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that .
A) trains were not suitable for short distance passenger transportation
B) trains were not the fastest and most convenient form of transportation
C) trains were not as fast and convenient as they used to be
D) trains could not compete with planes in terms of luxury and convenience