Lesson 4： Advertising 廣告
     Helen：We want to use the right marketing mix to reach our target market.來源：考試大
     海倫：我們想要使用正確的行銷媒體來達到市場目標。
     Leonard：Certainly. We've done some tactical planning already. We think we've come up with a good plan.來源：考試大
     李奧納德：當然。我們已經(jīng)完成一些戰(zhàn)略計劃。我們認為我們已經(jīng)提出一項不錯的計劃。
     Helen：What media do you plan to use？
     海倫：你們準備使用何種媒體？
     Leonard：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
     李奧納德：考慮到你們想要表現(xiàn)的形象，我們已要求撰寫文案的同事準備好計算機雜志稿及網(wǎng)際網(wǎng)絡用稿。
     Helen：So that way, our advertising dollars would be focused on people we know are computer users.來源：考試大
     海倫：這樣一來，我們的廣告花費就會針對在，如我們所知，計算機使用者身上。
     Leonard：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
     李奧納德：是的。我們還同時刊登廣告看板及報紙廣告來幫助創(chuàng)立明顯的品牌識別。
     Helen：Will there be any direct mail？
     海倫：會有任何廣告郵件嗎？
     Leonard：No. That would not be correct for a manufacturer like you. Leave that to the retailers.來源：考試大
     李奧納德：沒有。對像你們這樣的制造商來說，那并不是正確的作法。把這種方式留給零售商吧。
     Helen：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.來源：考試大
     海倫：說得沒錯。請準備一份更詳細的提案，然后我會把它推銷給高階主管。
     Leonard：Great. We'll get started right away.
     李奧納德：太好了。我們馬上準備。