封面 (Title page)
     0.1 企業(yè)的名稱和地址Name and address of business
     0.2 負責人的姓名和地址Name(s) and address(es) of principals
     0.3 企業(yè)的性質(zhì)Nature of business
     0.4 報告機密性的陳述Statement of confidentiality
     目錄 (Table of contents)
     1. 概述/總結(jié) (Executive summary)
     2. 行業(yè)及市場分析 (Industry analysis)
     2.1 對未來的展望和發(fā)展趨勢 (Future outlook and trends)
     2.2 競爭者分析 (Analysis of competitors)
     2.3 市場劃分 (Market segmentation)
     2.4 行業(yè)預(yù)測 (Industry forecasts)
     3. 企業(yè)的描述 (The description of the venture)
     3.1 企業(yè)的宗旨和目標（Mission statement and objectives）
     3.2 產(chǎn)品或服務(wù)的描述 (Description of the product or service)
     3.3 企業(yè)的規(guī)模 (Size of business)
     3.4 產(chǎn)品的進一步開發(fā) (Future potential/product development)
     3.5 競爭優(yōu)勢 (Competitive advantage)
     3.6 辦公設(shè)備和人員 (Office equipment and personnel)
     3.7 創(chuàng)業(yè)者的背景 (Backgrounds of entrepreneurs)
     4. 生產(chǎn)計劃 (Production plan)
     4.1 制造過程/被分包的數(shù)量 (Manufacturing process / amount subcontracted)
     4.2 選址 (Location)
     4.3 廠房 (Physical plant）
     4.4 機器和設(shè)備 (Machinery and equipment）
     4.5 原材料的供應(yīng)情況 (Sources of raw materials to be supplied)
     4.6 生產(chǎn)能力和提高的可能性 (Output limitations， if any， and scale-up possibilities）
     4.7 質(zhì)量控制計劃 (Quality control plans)
     5. 營銷計劃 (The marketing plan)
     5.1 定價 (Pricing)
     5.2 分銷 (Distribution)
     5.3 促銷 (Promotion)
     5.4 產(chǎn)品預(yù)測 (Product forecasts)
     5.5 預(yù)見的漲價 (Anticipated mark-up)
     5.6 競爭對手的反應(yīng) (Competitors’ response)
     5.7 市場份額預(yù)測 (Market share projection)
     5.8 控制 (Controls)
     6. 組織計劃 (Organizational plan)
     6.1 所有權(quán)的形式 (Form of ownership)
     6.2 合作者或主要股權(quán)所有人的身份 (Identification of partners or principal shareholders)
     6.3 負責人的權(quán)利 (Authority of principals)
     6.4 管理層成員的背景 (Management team background)
     6.5 組織成員的角色和責任 (Roles and responsibilities of members of organization)
     7. 風險與對策分析(Assessment of risks)
     7.1 企業(yè)弱點的評價 (Evaluate weakness if business)
     7.2 新技術(shù) (New technologies)
     7.3 應(yīng)急計劃 (Contingency plan)
     8. 財務(wù)計劃 (Financial plan)
     8.1 各種業(yè)績比率和投資回報 (Summary of performance ratios, ROI etc.)
     8.2 銷售預(yù)測 (Sales forecasts)
     8.3 財務(wù)預(yù)測的假設(shè) (Assumptions underpinning financial forecasts)
     8.4 損益表 (Income statement / Profit and loss statement)
     8.5 預(yù)測現(xiàn)金流量表 (Cash flow projections)
     8.6 資產(chǎn)負債預(yù)估表 (Pro forma balance sheet)
     8.7 量本利分析 (Break-even analysis)
     8.8 資金來源和運用 (Sources and applications of funds)
     9. 融資需求 (Financing requirements)
     9.1 融資前的活動小結(jié) (Summary of operations prior to financing)
     9.2 現(xiàn)在的股東和未付債款 (Current shareholders, loans outstanding)
     9.3 資金需要量及時間 (Funds required and timing)
     9.4 投資回報 (The deal on offer)
     9.5 資本負債比率和盈利與利息比率 (Anticipated gearing and interest cover)
     9.6 投資者退出方式 (Exit routes for investors)
     附錄 (Appendix)
     1. 管理人員簡歷 (Management team biographies)
     2. 職業(yè)咨詢?nèi)藛T背景 (Names and details of professional advisors)
     3. 技術(shù)參數(shù)和圖紙 (Technical data and drawings)
     4. 專利、版權(quán)、設(shè)計等 (Details of patents, copyright, designs）
     5. 審計的報表 (Audited accounts)
     6. 信件 (Letters)
     7. 市場調(diào)研數(shù)據(jù) (Market research data)
     8. 租約或合同 (Leaser or contracts)
     9. 供應(yīng)商的報價單 (Price lists from suppliers)
     10. 客戶的訂單 (Orders from customers)