A final important marketing principle is the Retail Link. There are benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales._________(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A The founder of Benetton began by asking people what they wanted
B There used to be a good reason for this
C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D Today, there are Benetton shops in major cities all over the world.
E This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F In other words, Benetton’s clothes are made to order.
第6部分： 完形填空（第51~65題，每題1分，共15分）
閱讀下面的短文，文中有15處空白，每處空白給出了4個(gè)選項(xiàng)同，請(qǐng)根據(jù)短文的內(nèi)容從4個(gè)選項(xiàng)中選擇1個(gè)答案，涂在答題卡相應(yīng)的位置上。
The Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.
Two men_________(52) that –Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之間). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.
In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轟動(dòng)的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, “Big print makes big news.”
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A The founder of Benetton began by asking people what they wanted
B There used to be a good reason for this
C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D Today, there are Benetton shops in major cities all over the world.
E This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F In other words, Benetton’s clothes are made to order.
第6部分： 完形填空（第51~65題，每題1分，共15分）
閱讀下面的短文，文中有15處空白，每處空白給出了4個(gè)選項(xiàng)同，請(qǐng)根據(jù)短文的內(nèi)容從4個(gè)選項(xiàng)中選擇1個(gè)答案，涂在答題卡相應(yīng)的位置上。
The Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used no illustrations and the articles were__________(51)politics or business.
Two men_________(52) that –Joseph Pulitzer of the New York World and William Randolph Hearst of the New York Morning Journal. Pulitzer_________(53) the New York World in 1883. he changed it form a traditional newspaper into a very_________(54) one overnight(一夜之間). He__________(55) lots of illustrations and cartoons. And he told his reporters to write articles on__________(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she was__________(57) to a mental hospital. She them wrote a series of articles about the poor_________(58)of patients in those hospitals.
In 1895, Hearst___________(59) to New York from California. He wanted the New York Morning Journal to be more sensational(轟動(dòng)的) and more exciting_____________(60) the New York World. He also wanted it to be cheaper, so he_______________(61) the price by a penny. Hearst attracted attention because his headlines were bigger than_________(62). He often said, “Big print makes big news.”