技術(shù)人員研制產(chǎn)品，可是卻不能把它賣出去。銷售人員不太精通技術(shù)，卻能讓客戶安心地從兜里掏錢，這是怎么回事呢？試試看，大家能不能從今天的對話里找到答案。
    James: I'm back.
    Steve: Here is your coffee. You feeling better?
    J: I feel like a Champ.
    S: What have you prepared for your meeting with Wang?
    J: Basically, I just have an outline of a presentation of our company's new software.
    S: Well, James. That is a little too simple. We know the product is good, but we have to convince them of that too. Luckily, I put together a video presentation on my notebook computer using our software. If they like the presentation, then that automatically means they like our company's product.
    J: Steve, that's why you are at the top of sales.
    我回來了。
    這是你的咖啡。感覺好點了？
    我覺得自己像個冠軍。
    和王安的談判，你準備了什么？
    基本上，我只是列出了新軟件現(xiàn)場演示的提綱。
    James，這有點太簡單了吧。我們知道這個產(chǎn)品不錯，但我們要使他們信服。幸虧，我用這款軟件在我的筆記本上制作了一個演示錄像。如果他們喜歡這個演示，自然意味著他們喜歡我們的產(chǎn)品。
    Steve，怪不得你是銷售冠軍。
    注：champ n. Informal A champion. 冠軍