廣告學(xué)專業(yè) Advertising
1.申請(qǐng)條件
.TOEFL 600/100(iBT)
.GRE：需要GRE成績(jī)
.GPA: 3.0 Above
.申請(qǐng)時(shí)間：12月--3月，依不同學(xué)校而定
2.Sub-field 次領(lǐng)域
一般來(lái)說(shuō)，分三個(gè)領(lǐng)域：
.Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
.Creative Track: The creative track will prepare students for careers in art direction or copywriting.
.Thesis Track: The thesis track will prepare students for careers in marketing research or education.
3.主要課程內(nèi)容
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程
.管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
.創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
.研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
4.修業(yè)時(shí)間或?qū)W分
一般需要30多個(gè)學(xué)分
5.相關(guān)證照考試
隨著商品經(jīng)濟(jì)的發(fā)展，社會(huì)商品的日益豐富使得商品之間的競(jìng)爭(zhēng)越來(lái)越激烈。而在信息化不斷發(fā)展的今天，廣告設(shè)計(jì)在商品的流通過(guò)程中往往起著決定性作用。正如美國(guó)歷史學(xué)家大衛(wèi).波特曾指出："現(xiàn)在廣告的社會(huì)影響力可以與具有悠久傳統(tǒng)的教學(xué)及學(xué)校相匹敵。廣告主宰著宣傳工具，他在公眾標(biāo)準(zhǔn)形成中起著巨大作用。"越來(lái)越多的企業(yè)認(rèn)識(shí)到，有了好的商品遠(yuǎn)遠(yuǎn)不夠，還需要優(yōu)秀的廣告才能更好的產(chǎn)生效益，廣告設(shè)計(jì)員這一職業(yè)的前景將更見輝煌--"不當(dāng)總統(tǒng)就做廣告人"。據(jù)中華英才網(wǎng)提供的數(shù)據(jù)也顯示，廣告行業(yè)的人才需求已經(jīng)登上了英才需求指數(shù)排行的第二位，可以看出廣告設(shè)計(jì)專業(yè)的人才需求呈現(xiàn)出旺盛的態(tài)勢(shì)。
職業(yè)前景：
廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場(chǎng)：
廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場(chǎng)策劃，研究機(jī)構(gòu)等。
1.申請(qǐng)條件
.TOEFL 600/100(iBT)
.GRE：需要GRE成績(jī)
.GPA: 3.0 Above
.申請(qǐng)時(shí)間：12月--3月，依不同學(xué)校而定
2.Sub-field 次領(lǐng)域
一般來(lái)說(shuō)，分三個(gè)領(lǐng)域：
.Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
.Creative Track: The creative track will prepare students for careers in art direction or copywriting.
.Thesis Track: The thesis track will prepare students for careers in marketing research or education.
3.主要課程內(nèi)容
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程
.管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
.創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
.研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
4.修業(yè)時(shí)間或?qū)W分
一般需要30多個(gè)學(xué)分
5.相關(guān)證照考試
隨著商品經(jīng)濟(jì)的發(fā)展，社會(huì)商品的日益豐富使得商品之間的競(jìng)爭(zhēng)越來(lái)越激烈。而在信息化不斷發(fā)展的今天，廣告設(shè)計(jì)在商品的流通過(guò)程中往往起著決定性作用。正如美國(guó)歷史學(xué)家大衛(wèi).波特曾指出："現(xiàn)在廣告的社會(huì)影響力可以與具有悠久傳統(tǒng)的教學(xué)及學(xué)校相匹敵。廣告主宰著宣傳工具，他在公眾標(biāo)準(zhǔn)形成中起著巨大作用。"越來(lái)越多的企業(yè)認(rèn)識(shí)到，有了好的商品遠(yuǎn)遠(yuǎn)不夠，還需要優(yōu)秀的廣告才能更好的產(chǎn)生效益，廣告設(shè)計(jì)員這一職業(yè)的前景將更見輝煌--"不當(dāng)總統(tǒng)就做廣告人"。據(jù)中華英才網(wǎng)提供的數(shù)據(jù)也顯示，廣告行業(yè)的人才需求已經(jīng)登上了英才需求指數(shù)排行的第二位，可以看出廣告設(shè)計(jì)專業(yè)的人才需求呈現(xiàn)出旺盛的態(tài)勢(shì)。
職業(yè)前景：
廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場(chǎng)：
廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場(chǎng)策劃，研究機(jī)構(gòu)等。